licensed and private label goods

A large sector within the accessories market is licensed and private label goods. Brands with success in other markets seek to expand their identity and capitalize on consumers’ familiarity and desire for their products. Designs must work within the style guidelines of the brand as well as the constraints dictated by ethical, environmental and other production standards. The additional steps in the approval process demand good communication and teamwork to arrive at the finished product.

Licenses worked with have included Skechers, AIRWALK, Vince Camuto, Macy’s, Wet Seal, Margaritaville, and Union Bay.